LuEm Services
How we can work together.
Whether you want one focused hour, a full strategy, or a long-term partner in your corner, there's a way in that fits.
at a glance
Compare every option.
project work ᐧ one-off
ongoing partnership ᐧ monthly
paid growth ᐧ monthly
how it works
From first hello to ongoing partnership.
a note on content
I'm a content director, not a photographer.
My job is the strategy, the story, the briefing, and the creative direction. Yours is the raw material — your product photography, your brand assets, the visual world you've already built.
If you don't have visual assets ready, that's the first conversation we have. I'll help you figure out what you need and how to brief a brand photographer — but I won't pretend to be one.
questions you might have
Before we talk.
Do I have to commit to 3 months on the retainer?
Yes. Social media doesn't work in 30-day sprints. Strategy needs time to bed in and the data needs time to tell us what's working. Three months is the minimum that gives both of us a fair chance to do meaningful work.
Can I move between packages later?
Absolutely. Many clients start with a one-off Strategy project and move into a retainer once we've built the foundation. Others step up from Essentials to Full as their business grows, or add Meta Ads management once their organic foundation is strong. We review and adjust together.
What if I want to add another platform?
Both retainer tiers include up to 2 platforms in the base price. Additional platforms (Pinterest, TikTok, LinkedIn, etc.) are from £300/month each. We'll agree which platforms upfront and adjust if priorities change.
Do I need to provide my own photography?
Yes. Your raw assets (product photography, raw video, brand imagery, behind-the-scenes content) form the foundation of what we create together. I'll give you clear briefs and shot-lists on what to capture and how, but I won't shoot it for you.
What budget do I need for Meta Ads?
The minimum ad spend for Meta Ads Management is £750/month. That is the budget you pay directly to Meta on top of my management fee. Below that level, there isn't enough data to optimise effectively. Most clients start somewhere between £750 and £2,500/month and scale based on results.
What if you're not the right fit?
If we're not a fit, I'll tell you on the discovery call - no pressure, no sales pitch. I work best with design-led brands and a small number of clients at a time, so I'd rather refer you on than take on work that isn't right for either of us.
How do I get started?
Book a free discovery call. We'll spend 20 minutes talking through your brand, your goals, and what you need. From there, I'll send a tailored proposal - no obligation, no pressure.
let's talk
Not sure which is right? Let's work it out together.
Book a free 20-minute discovery call. No pitch, just a proper conversation about your brand, your goals, and the right way in.
Strategic social media for design-led product and lifestyle brands
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